Charter Communication Cable
Recently, during a commercial for a California mattress company, a special message popped up from Charter Communication Cable offering a free Tempur-pedic pillow to anyone who viewed the ad and followed the ensuing directions. The watchers were instructed to push a button on the cable remote control and a coupon would be mailed to their home for the free pillows. Amazingly 1000 people responded in 10 days. The mattress company had to eventually stop the promotion because they ran out of pillows.
In this Internet era, the power of the traditional TV is decreasing in so many ways. Viewers don’t always watch commercials, so advertisers cannot completely rely on television commercials. Companies such as Charter Communication Cable is partnering with advertisers to deliver innovative marketing to its viewers.
Currently, cable companies make less than 10% of their revenue from advertising. Charter Communication Cable had the foresight to realize that partnering with advertising companies has a great deal of potential to bring increased revenue from marketing. By targeting specific customer demographics, Charter Communication Cable is able to facilitate delivery of customized ads to its viewers. The result is advertising that targets viewers with pinpoint accuracy.
Charter Cable, by using video on demand and interactive commercials, brings value to the advertising companies by providing important analytical reports. Advertising companies receive data about which consumers are viewing the ads, where they live, including zip code and how long they actually watching the commercials. Who can ask for more accuracy?
The ability of a company to compete and to have longevity depends on how adaptable it is. It should never be too invested in one method or one niche. It should be able to study what its competitors are doing, which new technologies are available to it and find innovative ways to deliver value. Charter Communication Cable is a leader in providing video on demand in interactive advertising. Its entry into the advertising area guarantees that it will have a nice source of revenue for years to come
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Charter Communication Cable
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